This October our founder Sergi Sergiev was invited by Asigmo Data Science (Vienna) to share our experience in the more specific topic about what kind of problems and issues we were facing during the last 5 years delivering projects in the area of IoT and e-Commerce.
The session starts with a small intro of the topic and of himself.
“Virtual reality – the reality that exists in the form of bits and bytes activated by electromagnetic energy and made powerful by IT and the Internet – has changed the way we relate to one another. It has also revolutionized economics and business. In today’s episode, our guest is Sergi Sergiev. He has 10+ years of experience in data science, machine learning, and data mining, especially in IoT, Finance, Retail and the eCommerce sector; where he works in the areas of deep-learning, robotics and time series. Now he focuses on projects which apply Data Science for retailers to be more effective and customer-centric.”
The story around ShopUp
We also cover the topic and gave an example of ShopUp when and how it all begins. “Our first focus was retail and tracking customers’ movement into the store or malls. We had several customers in Bulgaria and Canada.” – Sergi says.
On the question about why you focus on IoT – the following answer was given:
“There is a huge potential to focus on data which is not existing, like IoT data and build new models. That was our first impression that can be a game-changer, but what we observed was that the market is not mature to take full advantage of their current digital data from site traffic and purchases, and there was a risk of no understanding of external data sources. They don’t know what to do with them. Therefore we focus on something more accessible, reliable, and easy to use. We start to gather information from their digital footprint and applying models answering real questions about their campaign effectiveness, customers, products and etc…, so that is how #Catwing was born two years ago.”
What is Catwing
“We want to help marketers be more effective, and to be more transparent for them where they spent money and how they interact with their leads and customers, and where to put more money and efforts for campaigns.” with this in mind he explains that “Catwing is AI platform that sits on various data sources like click data, email data, different campaigns information, where we apply AI models on your data sources without the support of the developer.”
What is our USP
On the question from Mary what is your unique selling point (USP). Sergi answer that – “We are very niche, very easy to integrate our solution, no developer support is needed, also we are flexible and easily add new models. Our most successful feature is that we automate decision processes very easily and it optimizes itself.”
On the question for something new – “A new website and a new vision is introduced this month, plus a big change in the way how data is stored and processed.”
We spoke about GDPR and restrictions on working with customer data, also digital fraud and how much we love them 🙂 “Everything we are doing was to protect our customers’ data first and secure the way we process it. Therefore our data is processed and stored in top providers with very high security layers. In our case we use AWS”
There were many other topics discussed, like our IoT projects, issues we had, advice on how to work with the right people. How to deal with customers, when your product is not ready. When and how you need to interact with investors and many more.
To hear more listen to Asigmo Data Science’ podcast channel to get all the insights and comments Sergi Sergiev has shared.