Models
We’ve worked with some of the world most recognized customers and standardized some of the models to be applicable for every customer.
Graph Theory, Network Analysis for better Marketing Campaigns
Consumer behavior in online stores gives rise to product graphs based on co-purchasing or co-viewing behavior. These product graphs can be analyzed using the known methods of graph analysis. Social networks exhibit strong clustering properties as explained by the principle of triadic closure. Two individuals with a mutual friend are highly likely to form […]
Item segmentation – How ABC-XYZ analysis helps businesses
Product & Audience Models
Customer journey & conversion funnel
Channel models
Item segmentation – How ABC analysis helps businesses
Product & Audience Models
Item segmentation – How XYZ analysis helps businesses
Product & Audience models
Market basket analysis
Product models
Product Catalogs Classification and Optimization
Product models
Customer churn models
Audience models
Customer retention models
Audience models
Customer lifetime value (CLTV or CLV)
Audience models
Propensity to buy
Audience models
Type of customers
Audience models
Buyer types
Audience models
AIDA Model in Marketing
Audience models
Network effect
Audience models
ROAS (Return on Ad Spend)
Campaign models
Customer Profitability Analysis
Audience models
Repeat purchase campaigns
Campaign models
Replenishment campaigns
Campaign models
Cross-selling campaigns
Campaigns models
Loyalty campaigns
Campaign models
Attribution model
Channel models