If you’re selling replaceable or consumable products, integrating replenishment campaigns into your marketing strategy can also up your CLTV. That’s because they drive more predictable revenue and profit from your repeat customers.
Replenishment campaigns also yield higher engagement rates, which actually increase when you coordinate campaigns across multiple channels for maximum visibility. By using replenishment campaigns to be proactive about driving repeat purchases in a personalized and timely fashion, you can put your new customers on the path to becoming loyal shoppers—which is exactly what PlasticPlace does with this email.
