When you’re able to point your new customers to related products that acknowledge their needs, the more likely they are to make additional purchases and increase CLTV.
When it comes to recommending products to customers, you can’t have a one-size-fits-all solution.
By keeping the entire customer lifecycle in mind, you can analyze browse behavior and historical purchases to source valuable insights about what your customers are looking for, then deliver personalized recommendations right to them.
Keep in mind that cross-selling campaigns work best when:
1. They’re coordinated across multiple channels.
2. They include dynamic product recommendations.
3. They’re delivered right after a customer has made their first purchase.
You’ll see these tactics used all the time by home goods sites like Wayfair, when they encourage you to check out related products you might need for an item you just added to your cart.