Offering rewards in exchange for purchases is a powerful way to encourage higher-value customers to buy more—so much so that 70% of consumers will change up when and where they shop in order to reap the maximum reward benefits.
Yes, providing incentives for frequent purchases is an effective driver of CLTV. But on another level, tailoring those rewards to target your customers’ unique needs creates stronger relationships between you and your customers, something Beardbrand clearly had in mind when creating their rewards program.
