by Sergi Sergiev | Jul 29, 2020 | Blog
1. Definition A CDP (Customer Data Platform) is a marketing platform that combines customer data from any source and create unified customer profiles (Golden Records), model behavior, and share that data with any source that needs it. 2. Benefits 1. Combine all data sources into one repository Each digital business uses various channels like emails, CRMs, mobile apps, web sites, scraped data and it takes ages to consolidate them. We use smart interfaces and deliver the results within a day without developers involvement. 2. Having a Single View of Your Customers Single Customer View is the main ingredient for leveraging the customer experience by monitoring all customer interaction in one place and being able to go deeper by applying Data Science and Machine Learning. 3. Personalize Customer Interactions Each customer has its preferences, interests and patterns, based on Catwing AI we are able to segment them based on their behaviour and create various personas, which can be targeted via...
