by Sergi Sergiev | Sep 16, 2020 | Blog
Who is Michael Katz? He was a founder and CEO of interclick, which took it public in 2009 and sold to Yahoo in 2011 for $270M. Also co-founder and CEO of mParticle, the leading customer data platform helping the worlds best brands unify data across all consumer touch points to optimize marketing outcomes and customer experience (CX). MParticle started in 2013 as a customer data platform for brands to accelerate growth. It improves marketing, advertising, and analytics by connecting data seamlessly across channels. How we know him? We as Data Scientists are working with different and various sources of data in #eCommerce and #Retail and develop a solution called Catwing, which helps us to make Data Science, structuring various data inputs, but soon we realize that there is a niche called #CustomerDataPlatform which we can keep eye on it and while we were researching we came up to one of the best videos explaining what is the Customer...
by Sergi Sergiev | Jul 29, 2020 | Blog
1. Definition A CDP (Customer Data Platform) is a marketing platform that combines customer data from any source and create unified customer profiles (Golden Records), model behavior, and share that data with any source that needs it. 2. Benefits 1. Combine all data sources into one repository Each digital business uses various channels like emails, CRMs, mobile apps, web sites, scraped data and it takes ages to consolidate them. We use smart interfaces and deliver the results within a day without developers involvement. 2. Having a Single View of Your Customers Single Customer View is the main ingredient for leveraging the customer experience by monitoring all customer interaction in one place and being able to go deeper by applying Data Science and Machine Learning. 3. Personalize Customer Interactions Each customer has its preferences, interests and patterns, based on Catwing AI we are able to segment them based on their behaviour and create various personas, which can be targeted via...
